4100.00 Dollar US$ Global Marketing Cloud Platform Market – Industry Analysis and Forecast (2019-2027) Pune

Global Marketing Cloud Platform Market was valued US$ 7.2 Bn in 2019 and is expected to reach US$ 14.76 Bn by 2027, at CAGR of 9.48% during forecast period.


On the basis of marketing function segment, advertising emphasizes on the fact that the marketer is effectively making its product known to the target customers and is highlighting its benefits to the customers to drive sales. The publicizing marketing function involves the groundwork of branding and researching the needs of the target market. Publicizing is the process where the marketer communicates with the target market and customers. Promotion campaigns are communicated through numerous channels, like a television, radio, online, social media, and mobile devices. Social media is becoming an ever-popular medium for advertising campaigns, as it can be a very cheap way to reach various users.

On the basis of Deployment segment, Ease of access and faster deployment are the main reasons for the high implementation of the public cloud among global marketing cloud platform providers. The public cloud offers various benefits, like as scalability, reliability, flexibility, and remote location access. The public cloud comprises hosted services that are provided in a virtualized environment, developed using pooled shared resources, and accessible over the public network. Public cloud may be offered free of cost or on a pay-per-usage basis, depending upon the requirements of end-users.

Geographically, North America is projected to account for the largest market size in 2026, as the global marketing cloud technology has already penetrated in the region. The early implementation of digital marketing, presence of top players, and globalization of cloud services in North America are estimated to drive the global marketing cloud market in the region. Creativities in the region are investing heavily in the digital marketing initiatives and improving customer experience. In North America, the percentage of social media users, smartphone users, and ad spending is exceptionally high when compared with that of the other regions. Saturation of mobile devices in the US is more than 90%, followed by Canada. It provides marketers with a strong channel to target possible customers.


The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology.

Global Marketing Cloud Platform Market by Type:

• Platform
• Services
o Professional Services
o Managed Services
Global Marketing Cloud Platform Market by Platform:

• Customer Relationship Management Marketing Cloud Platform
• Software-As-A-Service Marketing Cloud Platform
• Business-To-Business Marketing Cloud Platform
Global Marketing Cloud Platform Market by Marketing Function:

• Advertising
• Branding
• Designing
• Sales Channel
• Communications
• Customer Support
Global Marketing Cloud Platform Market by Deployment Mode:

• Public Cloud
• Private Cloud
Global Marketing Cloud Platform Market by Vertical:

• Retail and Ecommerce
• Travel and Hospitality
• Banking, Financial Services, and Insurance
• IT and Telecom
• Media, Entertainment, and Gaming
• Healthcare and Life Sciences
• Education
• Others
Global Marketing Cloud Platform Market by Region:

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East & Africa
Key Players Operated in Market Include:

• Adobe
• oracle corporation
• Salesforce
• IBM corporation
• SAP
• Selligent
• Pegasystems
• Fico
• Hubspot
• SAS
• Oracle
• Sitecore
• Nielsen
• Cheetah Digital
• Cision
• Hatchbuck
• Redpoint Global
• Optimove
• Mediamath
• Zeta Global

Browse Full Report with Facts and Figures of Marketing Cloud Platform Market Report at:https://www.maximizemarketresearch.com/market-report/global-marketing-cloud-platform-market/28937/

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